Celebrate the 30th Anniversary of Just Do It. with Nike Sportswear Women’s Crew. Featuring Just Do It. stitched on the chest, its French terry fabric is ideal for everyday comfort. French terry fabric is lightweight and comfortable. Just Do It. is embroidered on the chest. Raglan sleeves offer freedom of movement. Ribbed cuffs, collar and hem help keep the top in place. Ribbed cuffs, collar and hem help keep the top in place. A call to action. A life-changing phrase. Three words recognized instantly as both aspirational and game-changing. Just Do It. is far and away Nike’s most prolific and successful campaign.